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Melbourne Marathon

The Melbourne Marathon, founded in 1978, is Australia’s top marathon, held annually in October. It attracts thousands worldwide with a scenic course through landmarks like the Royal Botanic Gardens, Albert Park Lake, St Kilda beachfront, and finishes at the MCG.

“For anyone out there looking to have medals produced … I’d definitely recommend reaching out to the Badges And Medals team. They’re great to work with, approachable, and offer a great range of products!”

– IMG Operations Director Bradley King

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“I can’t be more proud of myself, to tell you the truth. Getting the gold medal after crossing the finish line is what it’s all about!”

– Melbourne Marathon Finisher Stacy

HBF Run For A Reason custom event medal with antique silver finish.

2023 Edition

HBF Run For A Reason custom event medal with antique silver finish.

2024 Edition

HBF Run For A Reason custom event medal with antique silver finish.

2025 Edition

Why switch to Badges And Medals?

Brad King, operations director at IMG, which operates the Melbourne Marathon, said there were “a number of elements” which made the team choose Badges And Medals.

“The quality of the medals and the production timelines is really important. Then what elevated them to the next level was the ethical policy that they hold,” King said.

From the get-go, Melbourne Marathon knew partnering with Badges And Medals would prevent 81,000 plastic bottles from entering the ocean due to their partnership with Plastic Bank. That’s 1620 kilograms, or the same weight as about 108 adult koalas.

Four reasons why they switched

Increased
Quality
Sustainability
Programmes
Clear
Timelines
Marketing
Material

Increased quality

“The quality of the medals and the production timelines is really important. Then what elevated them to the next level was the ethical policy that they hold,” King said.

Sustainability programmes

Melbourne Marathon knew partnering with Badges And Medals would prevent 81,000 plastic bottles from entering the ocean due to their partnership with Plastic Bank. That’s 1620 kilograms, or the same weight as about 108 adult koalas.

Clear timelines

The communication with Badges and Medals has been really good. Specifically with the preproduction process and timeline. Makes it easy to know exactly how my order is tracking.

Marketing materials

In the two weeks following the event, the @MelbMara Instagram handle was tagged 734 times, mainly by people showing off their medals. That’s a 28.8 percent increase on the year before, at the 2022 event, when it received 570 tags.

Melbourne Marathon’s online engagement increased

In the two weeks following the event, the @MelbMara Instagram handle was tagged 734 times, mainly by people showing off their medals. That’s a 28.8 percent increase on the year before, at the 2022 event, when it received 570 tags.

The hashtag specific to that year’s event, #MelbMara2023, also received more uses than the one used the year before, #MelbMara2022, with 171 and 124 uses, respectively.

The awards were such a success that the Melbourne Marathon team commissioned Badges And Medals to produce the awards for the 2024 event, scheduled for October.

Brad said the business was poised to take the awards industry to “another level”.

“The experience with Badges And Medals has been really good,” he said.

“They’re great to work with. They’re approachable and offer a great range of products.

“For anyone out there looking to have medals produced, have trophies produced, or even looking for a different supplier to look at your scope of works, I’d definitely recommend reaching out to the Badges And Medals team.”

Racers loved their custom awards

Elevate your next event with custom medals

We at Badges And Medals understand the importance of choosing the right award supplier. Our work with the Melbourne Marathon illustrates our commitment to excellence and our ability to turn a simple award into a cherished keepsake.

By choosing us, the marathon not only got awards, but they got free marketing and better ethics.

Now, it’s your turn. If you are facing the challenge of finding the right partner to commemorate your event, look no further.

Whether you are organising a local race or a large-scale sporting event, the Badges And Medals team is ready to bring the same level of dedication and quality to your awards.

Fill out our contact form today for a free, no-obligation consultation on how we can help make your event a stand-out success!