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Melbourne Marathon

The Melbourne Marathon, founded in 1978, is Australia’s top marathon, held annually in October. It attracts thousands worldwide with a scenic course through landmarks like the Royal Botanic Gardens, Albert Park Lake, St Kilda beachfront, and finishes at the MCG.

“I’d definitely recommend reaching out to the Badges And Medals team. They’re great to work with, approachable, and offer a great range of products.”

– Bradley King, IMG Operations Director

“Getting the gold medal after crossing the finish line is what it’s all about!”

Melbourne Marathon Finisher Stacy –

HBF Run For A Reason custom event medal with antique silver finish.

2023 Edition

HBF Run For A Reason custom event medal with antique silver finish.

2024 Edition

HBF Run For A Reason custom event medal with antique silver finish.

2025 Edition

Reasons they switched:

Increased
Quality
Better
Sustainability
Clear
Timelines
Marketing
Materials

Increased medal quality

Brad King, operations director at IMG, which runs the Melbourne Marathon, said there were “a number of elements” which made him choose Badges And Medals.

“The quality of the medals and the production timelines is really important. Then what elevated them to the next level was the ethical policy they hold,” King said.

Sustainability on ‘another level’

Melbourne Marathon knew partnering with Badges And Medals would prevent 81,000 plastic bottles from entering the ocean due to their partnership with Plastic Bank. That’s 1620 kilograms, or the same weight as about 108 adult koalas.

And it wouldn’t stop there.

Badges And Medals made the marathon’s wooden trophies from sustainably-sourced wood and its medals and coins from recyclable zinc alloy. In fact, half of the medals and coins were made from a metal that had already been recycled.

King said this took the marathon’s sustainability to “another level”.

Marketing materials

As part of the partnership package, Melbourne Marathon received several free marketing assets from Badges And Medals. One was a medal reveal video.

The video gave participants a glimpse of their chosen course and the medal that awaited them at the finish line. All the Melbourne Marathon team had to do was upload it to their social media and add a fun caption. It was an immediate hit.

The video amassed over 56,200 views on Instagram and, for a time, held the record for Nike Melbourne Marathon’s most liked and shared Instagram post.

“The experience with Badges And Medals has been really good,” King said.

“They’re approachable and offer a great range of products.”

What do racers think?

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