Why Badges And Medals?
Christopher Davis, chief executive officer of Little Athletics Queensland, knows just how crucial medals are to the little athletics experience. But until recently, designing them took time — time his team could be spending elsewhere.
“With our previous supplier we had to do a lot of the design work which sort of took up time and we didn’t have the expertise to do it as well, so we wanted to look for alternative options.” The switch to Badges And Medals changed all that.
“Early on in the process we were sent some initial concept designs and instantly the first response was, ‘Wow, that’s really cool,’” Davis said. “We loved all of the artwork that was done … It captured the essence of Little Athletics [Queensland].”
‘Really cool’ marketing assets
But Little Athletics Queensland wasn’t just focused on what happened on the field. With more and more young people on social media, the organisation saw the value in showcasing its medals in ways that went beyond the physical.
Enter Badges And Medals’ reveal videos…
“Obviously, designing a really cool medal is a really important part. But, also, the ability to celebrate those medals [is important too],” Davis said. “We’re putting a lot of focus and time and energy into our social media presence, so their medal reveal videos – they’re really cool and something we’re really looking forward to.”